One of the main challenges in the field of urban renewal is the actual construction stage, especially when it takes place in a dense urban area. One of the keys to successfully dealing with this challenge is maintaining involvement in all the different aspects of the project. Therefore, the company carefully maintains full control of the entire development process: starting from the negotiations, through to the planning done by its internal architecture department, to the marketing and sale of the apartments and ending with the construction of the building, done by the company as the executing contractor through its in-company dedicated functions.